Tuesday, December 28, 2010

Santa's Special Delivery...Beer!


Here is another commercial illustration job from the 90's. It was done for the FX Matt Brewing Co. out of Utica, NY. I was given a very rough sketch of what the client wanted for their gift catalog cover. I gathered good reference and submitted a final sketch for approval before I moved on to the finished painting. Believe it or not they did not even supply me with very good reference for the Schultz & Dooley beer steins. But I was lucky that one of my brothers actually owned those mugs and so I borrowed them and set them up near my drafting table. The piece was completed in two days with gouache 12" x 18". That time frame was very typical of my deadlines for advertising work in those days.